About Us

Welcome to Willow & Hain Co.

Hi! We’re Lisa Wheeler and Danielle Kopelke—two Midwest moms, longtime friends, and proud parents to five amazing kids. Like many families, our days are full of joyful chaos: school drop-offs, gymnastics meets, hockey practices, snack runs, and the constant hustle of keeping up with little ones on the move.

One day, during a heart-to-heart about motherhood, we realized we were both facing the same challenge—how easy it was to lose sight of our kids in a crowd. Whether at the orchard, the park, or a busy playground, our little ones seemed to disappear into a sea of neutral-colored clothes.

We wanted something better. Something bright, bold, and fun—clothing that helped our kids stand out and feel confident, while giving us peace of mind. When we couldn’t find it, we decided to create it.

That’s how Willow and Hain Co. was born.

Every piece we design is made with visibility, comfort, and care in mind—so kids can shine bright and parents can breathe a little easier. We’re so glad you’re here, and we can’t wait to grow this colorful community with you.

With love,

Lisa & Danielle
Co-Founders, Willow and Hain Co.